You can mark your public booking page URL up with tracking code and UTM parameters. UTM parameters help you track your marketing campaigns and allow you to see what key words and traffic sources converted into an appointment. Below is an example of UTM parameters added.
We also highly recommend you add your Google Analytics to Cogsworth as it will allow you to see traffic sources as well as at which questions users leave your site to name but a few.
Once a booking has been made you can view this information by going to Appointments, clicking on a specific appointment and going to the Marketing tab. There you'll be able to track the URL as well as the individual URL parameters and traffic sources that resulted in the appointment.
If you have connected your Google Analytics you won't have to view the information on a granular level like this, but will be able to view it at a macro level.
View the tutorial below: